Meet the creator behind modelsbythor
Tushar Vig — an award-winning AR Lens creator, AI developer and web developer turning bold ideas into experiences that reach the world.
Bold thinking, built into every experience.
For nearly half a decade, bold decisions have shaped my journey into creative technology. I don't just follow trends — I build the Lenses, effects and digital experiences that set them. My philosophy is simple: thinking should be bold while creating. As the founder of modelsbythor, I partner with brands, startups and creators to turn ambitious ideas into AR, AI and web products that perform at a global scale.
The toolkit behind the work
A timeline of bold decisions
Nearly half a decade of building Lenses, winning awards and scaling reach — from a first AR effect to a full creative technology studio.
- 2021
Entered the AR world
Earned Snapchat India (Holi Lensathon) and Spark AR Labs India certifications, shipping a first wave of AR effects.
- 2022
Award-winning creator
Overall Winner in the Spark AR Cyberpunk 2077 Challenge (Meta) and prize-winner in Spark Playtime ($1,500) and Spark Worlds ($600).
- 2023
Scaling reach & revenue
'Sorting Friends' crossed $12K in payouts; featured at XDG Dilli × Snap AR. Branded work for Arron Comet and others.
- 2024
Hundreds of millions reached
The 'Bald Version' Lens reached 185M people; catalogue surpassed 386M total reach and 2.4B plays. Luxury brand work for Abbas Perfume.
- 2025
From Lenses to systems
Expanded modelsbythor into AI systems, WebAR and full-stack web development — building complete digital experiences for clients.
- 2026
A creative technology studio
Partnering with brands, startups and creators worldwide on AR, AI, web and immersive products under the modelsbythor banner.
Skills & expertise
A cross-disciplinary stack spanning AR, AI, engineering and design — honed across hundreds of shipped experiences.
AR
3D
Engineering
AI
Design
Awards & achievements
Competition wins, payouts and certifications from the platforms that define the AR industry.
Recognition earned across Meta Spark AR and Snapchat — from a Cyberpunk 2077 Overall Win and a $1,500 Spark Playtime prize to $12K+ in Lens+ payouts, the Holi Lensathon, Spark AR Labs and XDG Dilli.
Competition
04Spark AR Cyberpunk 2077 — Overall Winner
Selected as an Overall Winner (#380) in the Spark AR Cyberware Challenge for Cyberpunk 2077, sponsored by Facebook — awarded $500 USD, with 1.4M points across 10 effects.
Spark Playtime Challenge
Prize-winning entry in Meta's Spark Playtime competition, awarded a $1,500 prize for a standout interactive effect.
Spark Worlds Challenge
Prize-winning entry in Meta's Spark Worlds competition, awarded a $600 prize for world-AR creativity.
Holiday Spark Challenge
Ranked entry in Meta's Holiday Spark Challenge — 133/1.1K with 10.7K points across 4 effects.
Award
01Lens+ Top Earner — Sorting Friends crossed $12K
The 'Sorting Friends' Lens crossed $12,000 in Lens+ payouts; total documented earnings of $12,265 with 151,562 Lens+ users.
Certificate
03Holi Lensathon — Snapchat India
Certificate of Participation in the Holi Lensathon | Colourful AR Lens Creation Hackathon by Snapchat India, via Skillenza (22 April 2021).
Spark AR Labs India Challenge
Certificate of Participation in the Spark AR Labs India Challenge (IncubateIND × Facebook) — successfully created and shipped a first AR effect.
XDG Dilli x Snap AR
Featured participant at the XDG Dilli × Snap AR creator event — 'The perfect Snap doesn't exi—'.
Let's create a digital world
Have a bold idea for AR, AI or the web? Let's build something the world remembers.