AR Games
Featured
Sorting Friends
The interactive 'sort your squad' Lens that crossed $12,000 in creator payouts.
CategoryAR Games
Year2023
RoleLens Creator
By the numbers
- Reach
- 65.24M
- Payout
- $12,261.00
Overview
A social AR game that sorts your friends into roles — BFF, crush, nemesis, sidekick. Designed for shareability, it became the top-earning Lens in the catalogue, crossing $12K in Lens+ payouts.
The Challenge
Create a replayable social mechanic that people want to send to their entire friend list.
The Solution
A randomised, friend-tagging 'MY SQUAD' game loop with bold typographic reveals and a frictionless share prompt.
Tech & tools
Lens StudioJavaScriptLens+
Results
$12,261 in payouts
65.24M reach
Top Lens by payout
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